With more than two decades of award-winning, senior-level digital and print editorial experience at high-profile, highly competitive national and regional consumer media outlets, I offer consulting and outsourced editorial and content services to publications, media outlets, and both B2B and B2C businesses and their brands for whatever scope and duration best meet your needs and budget.
Examples of tangible deliverables I can provide:
FOR PUBLICATIONS AND MEDIA OUTLETS
• A comprehensive, written critique of your print publication, website, blogs/newsletters, social media accounts, or marketing and promotional collateral with specific action items to improve both editorial content and design
• Operational assessment of your current copy/workflow system, with recommendations on how to improve the process and provide role clarity for greatest efficiency and optimal performance
• A real-time evaluation of and feedback on live content throughout a complete production cycle
• Talent (staff or freelance) identification, recruitment, and development; creative teambuilding and retention strategies
• Dynamic, fully executable ideas for covers, feature packages, franchise stories, blogs, newsletters, and new marketing collateral
• Ideas to leverage and monetize your publication or media outlet's brand in the community with events and other editorial/marketing partnership initiatives
• An “editorial blueprint” to execute a cover-to-cover refresh or revamp of your publication, targeted to your intended audience – both existing and aspirational
• Remote, outsourced editorial support to lend an experienced pair of hands and eyes during a specified “crunch” period or for a specific editorially-based project -- from managing and trafficking to top-editing and line-editing and proofing
FOR BUSINESSES
• A comprehensive, written critique of your company's website, blogs/newsletters, social media accounts, or marketing and promotional collateral with specific action items to improve both editorial content and design
• Revamp of existing and creation of new marketing and promotional collateral and materials (print and digital) to promote and leverage your brand and properly position your products and services
• Composition and creation of internal and external communications (press releases, memos, newsletters, booklets, white papers, annuals, speeches, prepared remarks, etc.)
• A defined, targeted content strategy with content calendars and pre-made content for your website, blog, and social media accounts to improve client/customer engagement
